Think of the Marvel Cinematic Universe . It isn’t just a series of movies; it’s a web of Disney+ shows, comic book tie-ins, AR experiences, and social media character accounts. By linking these different forms of entertainment content, the brand ensures that "popular media" is constantly talking about them. When content is everywhere, it becomes unavoidable. 3. The Power of "Micro-Moments"
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Popular media, such as films and television shows, often inspire game developers to create new content. The success of movies like The Avengers and Star Wars has led to the development of games that tie in with these franchises. These games not only appeal to fans of the movies but also offer a new way for gamers to engage with their favorite characters and universes. For example, the game, Marvel's Avengers, allows players to take on the roles of their favorite superheroes, while the game, Star Wars: Jedi Fallen Order, offers a new storyline that expands on the Star Wars universe. Think of the Marvel Cinematic Universe