Actively posting lip-sync and comedic videos on TikTok (under the handle @sharkqueen).

He frequently shared "behind-the-scenes" (BTS) looks at his gear, positioning himself as an authority on the technical side of creation, not just the front-facing lifestyle.

Cubbi Thompson’s career as a video content creator saw significant growth and diversification in 2023, establishing her as a versatile online personality.

This technical leap was visible. Thompson’s retention rate on YouTube rose from 42% to 67% between January and December 2023.