The most significant shift in the last five years is the blurring of the line between "media" and "content." Historically, there was a hierarchy: cinema was high art, television was a lower tier, and user-generated YouTube videos were a curiosity.
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The industry is broadly categorized by how content is produced and consumed: The most significant shift in the last five
The current media environment has moved beyond simple digital disruption into a phase of . Key shifts include: television was a lower tier