Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications

This zone covers branded games, celebrity gossip, and entertainment-based content. Historically, this included virtual worlds (Second Life), but in the 2020 update, it heavily focuses on (Twitch, Instagram Live, TikTok Live) and gamified ads.

“Social media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.” This zone covers branded games, celebrity gossip, and

: Covers the distribution of content to reach and engage audiences (e.g., blogs, YouTube). Arguably the most critical update for the 2020

Arguably the most critical update for the 2020 edition, the Commerce Zone addresses the integration of e-commerce into social platforms. Tuten and Solomon predicted that the line between browsing and buying would vanish. If you are comparing this to the 2017

Based on Tuten & Solomon (2020), this concise guide summarizes core concepts, strategy steps, tactical recommendations, measurement approaches, and a simple 90-day action plan.

If you are comparing this to the 2017 edition, the updates are substantial. The 2020 text directly addresses the "Post-Truth Era" and the "TikTokification" of the internet.