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The "maskhotie" trend originally gained momentum during the global pandemic, where the face mask became a mandatory accessory. Creative users on platforms like TikTok and Instagram turned a health necessity into a style choice, focusing emphasis on the eyes. The addition of glasses further enhanced this look, playing into the "attractive nerd" or "office siren" tropes. This aesthetic relies heavily on the "reveal" and the allure of what is hidden, creating a sense of curiosity among viewers. In Indonesian digital spaces, the phrase "makin cantik" (becoming more beautiful) often accompanies these posts, signaling a collective appreciation for how accessories can transform and elevate one’s appearance.

While some worry that wearing both a mask and glasses "covers too much" of the face, fashion experts argue it actually provides a structured frame for the face.

These updates often feature "outfit of the day" (OOTD) inspirations specifically for students or office workers who wear glasses and masks daily. Tips for Rocking the Mask and Glasses Look