The fascination with Jacob and Rachel stems from the "incestuous" nature of their social circle. Every new video or photo represents a shift in loyalty or a new "clapback" against an ex-partner.

An explicit video featuring the two creators began circulating on Reddit and X.

The concept was simple: Jacob would spend 48 hours living Rachel’s unstructured lifestyle, and Rachel would attempt to follow Jacob’s meticulously planned routine. The video would be called “Savage Meets Weaver: Lifestyle Collision.”