: The group heavily emphasizes digitalization through divisions like REWE digital
In essence, the Primus Rewe Group is the engine that powers the independent heart of the empire. It provides:
To understand the Primus Rewe Group, one must first separate it from the parent cooperative. Rewe (Revisionsverband der Westkauf-Genossenschaften) is a German cooperative founded in 1927. It operates thousands of standalone supermarkets.
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