This paper examines the digital identity construction of the user “chloewildd” on short-form video platforms. Using qualitative content analysis and digital ethnography, we explore how the username functions as a performative brand—combining a first name (“Chloe”) with a stylized, intensified adjective (“wildd”) to signal spontaneity, emotional authenticity, and rebellion. Findings suggest that the extra ‘d’ and phonetic emphasis create a unique, searchable marker of individuality while reinforcing genre-specific norms of “chaotic” or “unfiltered” content common among Gen Z influencers.