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Kirr Abbavaram, who had a dream run in 2022, faced a career-defining disaster. The mistake was timing. Releasing a niche, experimental thriller alongside two mass-action epics was suicidal. The trailers failed to generate "theatre-worthy" hype. For future young heroes, the lesson was clear: Avoid the Sankranthi season unless you have a pan-India star or a massive comedy entertainer.
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Veera Simha Reddy was the first major release of the season. Directed by Gopichand Malineni (known for Krack and Jai Simha ), this film was designed as a quintessential "factionist" family drama. Balakrishna played a dual role—a fierce, violent village lord in the past and his docile, NRI son in the present. The film relied heavily on Balakrishna’s raw screen presence, high-voltage action sequences, and emotional family sentiments.
The 2023 festive race was primarily a two-way battle between Waltair Veerayya and Veera Simha Reddy
