If you are hesitant to flash new firmware, you can sometimes "sideload" apps:

: Use the SP Flash Tool for MediaTek-based boxes.

The is a popular Android TV set-top box (STB) widely distributed by telecom operators such as China Telecom, China Unicom, and various ISPs across Asia, the Middle East, and Latin America. While it offers decent hardware for its class, users often find themselves searching for the phrase "zte zxv10 b760hs3 firmware work" due to boot loops, performance lag, region-locked apps, or the desire to convert the device from an ISP-locked box to a generic Android TV.