Beyond politics, Alfa TV vo živo serves as a digital town square for Montenegrin culture. The station regularly broadcasts live from folklore festivals, maritime celebrations in Bar, and traditional gusle poetry competitions. By transmitting these events uživo , Alfa TV ensures that elderly viewers without internet access can participate in cultural moments as they happen, while younger diaspora viewers can watch via the station’s online stream. This dual reach—analog and digital—demonstrates how uživo bridges generational gaps. A live broadcast of a klapa singing group or a harvest festival becomes a shared national moment, reinforcing community bonds that are often weakened by globalized entertainment.
This paper examines the role of live television formats (“vo živo”) in shaping audience perception, trust, and real-time engagement, using Alfa TV (North Macedonia) as a case study. Focusing on its news and talk-show segments broadcast live between 2020–2025, the study analyzes how unscripted content impacts political discourse, crisis reporting, and viewer interactivity. Findings suggest that “vo živo” segments on Alfa TV increase perceived authenticity but also carry risks of misinformation and regulatory challenges. The paper concludes with recommendations for live broadcast standards in small-market media environments. alfa tv vo zivo
: Sites like Glaz.tv or InternetTV.ru list Alfa TV as a streamable channel for international viewers. Beyond politics, Alfa TV vo živo serves as
: Some IPTV (Internet Protocol TV) services offer international channels, including those from North Macedonia. Be cautious when choosing an IPTV provider, as some may not operate legally. Focusing on its news and talk-show segments broadcast
: The station is known for its central news editions and talk shows like Zaspi Ako Mozhesh (Sleep If You Can) and Za ili Protiv