Lana Del Rey is perhaps the only artist whose "scrapped" work is as famous as her hits. Tumblr functioned as an alternative record label where the fans, not the industry, decided what the "era" sounded like.

The "Unreleased" era defined the and Americana aesthetics that dominated Tumblr from 2012 to 2015. While her official debut Born to Die was polished, the unreleased tracks felt raw and "forbidden."

If you search on YouTube or SoundCloud, you will find playlists spanning hundreds of songs. But to start your journey, you need the foundational texts. Here are the essential tracks that built the mythos.