Some possible research questions to explore:
A startup in Jaipur upcycles discarded wedding lehengas into office blazers — sold out in 48 hours. Beauty narratives: Kajal (kohl) made from almond oil and lamp soot is now a $500 million export. Meanwhile, Korean skincare meets Ayurveda — “turmeric sheet masks.” desi mms india link
This is the bedrock of Indian lifestyle. Not the yoga, not the spices, not the gold jewelry. But the ability to find a stool, a cup of tea, and a stranger who will call you beta . Some possible research questions to explore: A startup
: A new urban trend in 2026 sees families opting for "inter-generational housing," where seniors and working professionals live in the same residential complex but in separate units to balance privacy with immediate support The Boomerang Lifestyle Not the yoga, not the spices, not the gold jewelry
are more than just fitness trends; they are lifestyle choices practiced for centuries in India to achieve health and peace