Indonesia, often hailed as a global leader in modest fashion, heavily influences the Malaysian market. Trends born in the bustling markets of Tanah Abang often migrate north to Kuala Lumpur. However, Malaysia adds its own polish, often leaning towards a slightly more formal, corporate-ready aesthetic compared to Indonesia's diverse, sometimes edgier street style.

However, Aisyah also noticed that there were differing opinions and debates within the Malay and Indonesian Muslim communities about the jilbab. Some saw it as a mandatory aspect of being a Muslim woman, while others viewed it as a personal choice. Aisyah realized that the jilbab had become a contentious issue, reflecting deeper social and cultural tensions.