Despite a crowded landscape, viewing time is dominated by four players: YouTube at 12.6%, Netflix at 8.3%, Disney (Disney+, Hulu S... AlixPartners Movie Making Market Report 2026
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From the backlots of Hollywood to the streaming servers of Silicon Valley, these studios are the architects of our collective imagination. This article explores the current landscape of major studios, the evolving nature of production, and the blockbuster franchises that continue to define entertainment. Despite a crowded landscape, viewing time is dominated
After years of "streaming is the future," the pendulum is swinging back. Universal signed a deal with AMC Theatres requiring 45 days of exclusivity before moving to Peacock. Disney returned to theatrical windows for Pixar (previously sent straight to Disney+). The consensus? Big-budget productions need theatrical releases to generate the hype and revenue necessary for their massive budgets. Streaming is for mid-budget dramas and series; spectacle belongs on the big screen. From the backlots of Hollywood to the streaming
: The industry is undergoing a "painful transformation" as studios integrate AI for visual effects and editing to cut costs, a major point of contention during the 2023 labor strikes. Conclusion
While the giants focus on four-quadrant blockbusters (films that appeal to all demographics), other studios have found success through specialization.
The "Big 5" US studios still hold roughly 51% of the global market share as of 2024, though this is down from over 60% pre-pandemic. 8 Top Studios Redefining Entertainment in 2025