In 2024, an unnamed design agency reportedly briefed a type foundry to create a proprietary typeface for a logistics firm’s rebranding. The proposed name— Excellence In Motion V —never advanced past internal mood boards. Nevertheless, the name encapsulates a growing trend: using aspirational, action-oriented phrases for typefaces, followed by alphanumeric version indicators (e.g., SamsungOne V1 , Google Sans V2 ). This paper treats “Excellence In Motion V” as a theoretical object to explore:
: For a broader look at the family, CDNFonts offers the base Excellence family, noting that it comes in different styles suitable for both local computer use and website embedding. Design Best Practices Excellence In Motion V Font Download