Indonesian youth have a unique FOMO that drives a gila belanja (crazy spending) culture, funded by a booming "buy now, pay later" (BNPL) sector (Akulaku, Kredivo) and e-wallets (GoPay, OVO, Dana).
While they love Indonesia (the Sumpah Pemuda spirit is strong in media), they identify more strongly with their daerah (region) or subculture. A young person from Makassar will rep their suku (tribe) through local slang and food content, using nationalism as an umbrella rather than a cage. Indonesian youth have a unique FOMO that drives
Indonesia is the world's largest Muslim-majority nation, but young people are redefining expression. funded by a booming "buy now