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Betty discovers she is competing for the position of secretary to the president against Patricia Fernández , the best friend of the president's fiancée, Marcela Valencia . While Patricia has no experience and is clearly less qualified, she is hired solely for her looks.
Shy, hyper-competent, and sporting her signature bangs and glasses. yo soy betty la fea capitulo 1
This episode sets the entire premise: **A man who only cares about appearances hires Betty discovers she is competing for the position