For the uninitiated, DVDPlay might sound like just another rental brand. But for the Malayali diaspora and home-grown collectors, those two words signified something holy:
However, the industry disagrees. Producers argue that the leakage of prints—often recorded in theatres via handy-cams (cam-rips)—destroyed the box office potential of mid-budget films. The "Verified" stamp on a DVDPlay link was a death knell for a film's theatrical run. malayalam movie dvdplay verified