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approaches, ensuring that individuals are not "re-traumatized" for the sake of a marketing goal. When done correctly, these stories do more than just raise money; they influence policy changes
Effective campaigns must prioritize the safety and agency of the survivor to avoid "re-victimization". FROM SURVIVOR CENTRED TO SURVIVOR LED:
If you are an organization looking to launch a campaign, or an individual looking to share your story, here is a practical roadmap to ensure your efforts are effective and ethical.
Whether you are a survivor finding your voice or an advocate launching a campaign, remember that one person's "I made it through" can be the exact words someone else needs to hear to start their own journey toward healing.
