Exploring identity via social media, gaming, and short-form video.
As the clock struck 10 PM, Maya felt a second wind. "Okay, crew. Back to work. Tasya, get your camera. If I’m staying up, I might as well be a background extra in your video."
For all these groups, entertainment is no longer passive. Whether it’s a high schooler making a "get ready with me" video or a university student vlogging their campus life, the line between living a lifestyle and creating entertainment has blurred. The term "ABG" to "Mahasiswa" encapsulates a journey of self-expression
