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From high-stakes family dramas to the latest reality TV sensations, here is why Bollyserial is a name every Desi TV lover should know. What is Bollyserial? bollyserial
| Feature | Bollyserial Model | Western Soap Model | | :--- | :--- | :--- | | Episode length | 20-22 min (net of ads) | 37-42 min | | Weekly cadence | 5-6 new episodes | 2-4 episodes | | Average run | 800-1,500 episodes | 200-500 episodes | | Primary revenue | FMCG ads (detergents, cooking oil) | Pharma & automotive ads | | Audience target | SEC A/B women (18-45), joint families | Older women (50+), DVR viewers | : From high-stakes family dramas to the latest