– known as Parijs van Java (the Paris of Java) – is a city of contrasts. It is a student city, a creative hub, and a bastion of conservative Islam. On any given Sunday afternoon, the sidewalks of Jalan Braga or the outlets of Dago are flooded with a specific, iconic demographic: the ABG Jilbab Bandung (Anak Baru Gede or "newly grown up" teens/young adults wearing the hijab).

The phenomenon of ABG Jilbab Bandung has been driven in part by the growing popularity of Islamic social media influencers and online communities in Indonesia. Many young Muslim women in Bandung have been inspired by these influencers, who promote a conservative and pious lifestyle, and have begun to adopt similar fashion and beauty styles.

She is not just a girl in a headscarf walking down Jalan Asia Afrika. She is a consumer, a believer, a victim of predatory loans, a TikTok star, and a devoted daughter all at once. To solve Indonesia's social issues, one must listen to her—not just look at her filter.

The term "ABG" (Anak Baru Gede) refers to teenagers entering adulthood. For these young women, the jilbab serves several roles: