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But she forgot one thing:

: A popular romantic comedy book series by (writing as Madeleine Wickham). It follows a character named Melissa (aka Honey) who runs an agency where she is hired to perform various social tasks, like being a "plus one" or organizing lives.

The agency itself operates on the fringes of traditional business models, emphasizing: Niche Expertise

“Big agencies talk about ‘holistic solutions’ for six months,” Melissa noted in a 2023 industry panel. “We talk about what works by Friday. That’s Sets.93 — it’s not a dashboard number. It’s a cadence of delivery that outperforms.”