Risk in business refers to the exposure to loss or injury, which can stem from various sources including financial uncertainty, legal liabilities, market fluctuations, and more. For businesses to thrive, they must not only identify these risks but also develop robust strategies to manage them.

Several strategies can help businesses manage risk:

LJQ uniquely occupies the quadrant, creating a defensible niche.

Below is a that founders can copy‑paste into a Notion page or a project‑management board.