is the latest framework by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, officially released in late 2023 . It focuses on "Metamarketing"—the integration of physical and digital realities to create seamless, multisensory customer journeys. The Core Philosophy
In the 6.0 era, marketers must navigate the (physical + digital) world, utilizing the Metaverse, Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT) to create a seamless, multi-sensory customer journey. The Core Pillars of Metamarketing kotler marketing 6.0
It sounds like you're referring to by Philip Kotler (along with Hermawan Kartajaya and Iwan Setiawan). As of my latest knowledge, the official series runs from Marketing 3.0 (Human-Centric) to Marketing 5.0 (Technology for Humanity). Marketing 6.0 has not yet been formally published. is the latest framework by Philip Kotler, Hermawan