The lesson here is psychological: People do not buy from faceless corporations; they buy from people they feel they know intimately. By risking alienation, the Email Player creates a cult-like following. Issues 1–15 teach that a small, rabid list is infinitely more valuable than a massive, apathetic one.
But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy. Ben Settle - Email Players 1 - 15
established the framework Ben Settle uses to dominate lists. Here are the core pillars covered in that initial run: The "Daily Email" Discipline The lesson here is psychological: People do not